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Design Observer: writings about design & culture: India Switches Brands: "India is a country where the voting pattern of the United States is reversed. In the U.S., the more rich and educated you are, the more likely you are to vote; in India it?s the opposite. "
"Created by Grey Advertising’s India division for the ruling Bharatiya Janta Party (BJP), “India Shining” was the tagline for a $100 million media campaign intended to emphasize the role the popular BJP had played in India’s economic upswing."
"And, lest brandmongers lose heart, Congress’s victory was achieved with the active assistance of their own consultants: a wholly owned local subsidiary of Leo Burnett, the agency best remembered for concocting, in simpler times, the Jolly Green Giant and the Marlboro Man."

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# posted by  Anonymous : February 14, 2007 at 10:55 PM

 

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